Tuesday, 27 September 2016

Reasons why businesses in Niger State need a blog

An increasing number of business entities are actively using blogs as part of their marketing strategy. Why? Blogging is providing them the ability to connect with their audience thus encouraging goodwill which in turn helps bring sales.

Marketing through Blogging

It is nothing you have not heard for quite some time now. Blogging has caused quite a stir. It has, in fact, continued to proliferate rapidly. In early days, a blog is just a personal online diary. It is a place to publish one’s thoughts, to collect and share things that one finds interesting. It is a venue to express one’s rants, raves and musings.

Today, professional and amateur journalists, political pundits, business honchos, entertainers, everybody seems to be blogging. Blogs are now being used to promote a business, run a political campaign, elicit publicity, among others.

A blog or weblog is an online diary of events arranged in reverse chronological order. The author of a blog is known as a blogger and writing or maintaining a blog is referred to as blogging. An individual entry or article is called a post and is available in the form of a blog page for the public to read. A blog may have a commentary box for readers to leave comments or opinions. These comments act as stimulus for further conversations.

A business or corporate blog is simply a blog about a specific business. It is an effective medium for communicating with current and potential customers to share knowledge and expertise and foster relationships.

A company that employs a well-planned blogging strategy can spur significant market gains and sales earnings. Marketing is not just promoting a product or service. More importantly, it is about understanding the needs and wants of customers and developing products or services that satisfy these needs and wants effectively.

A blog enables a company to reach out to current and potential customers, in a more personal way. A blog builds connection and links between the company and its key audience which helps the company use this network over time to improve overall business. A business blog especially if regularly updated can inform readers about a company product or service, information, industry news, tips, tutorials or company developments. Links to industry-related stories can also be found in a blog.

The way the targeted audience responds to these information or content is important to any company.
A blog is a good venue for customers to air issues, concerns and give comments. Through a blog, customers in and around Niger state can give their own inputs. A company can hear directly from customers and understand what they desire to get from a product or service thereby stimulating the essence of feedback amongst businesses in Niger State. Sometimes, the most well-intentioned product under perform because of lack of customer feedback. With blogging, a company can ask for feedbacks, albeit not the whole world, but at least the blogging community. Once a company has insights into what a large community thinks of the product or service, the company can then further improve the product or service to meet customer requirements. After all, customer satisfaction is of utmost importance.

A company who listens and responds to customer feedbacks conveys the message that there is somebody who listens behind an otherwise faceless company. Because a blog is conversational, it gives the company a human voice.

This assures customers that there is a “real” person who will take care of their needs. Customers will feel an affinity with the company. Regular visits brought about by regular updates thru fresh blog entries will familiarize the customers with the company and make them feel that they personally know the company. In due time, trust and loyalty is built and relationships fostered. As we all know people generally buy products or avail the services of people they know and trust.

Rest assure that return visits to the blog, maybe for more information will transpire even after a purchase has been made. As they say, customer loyalty is the end-all-be-all of marketing.

A company that utilizes customer ideas, feedbacks, and opinions can further satisfy customer needs and wants and thus facilitates goodwill in the blogging community. It is standard practice in blogging to provide a link to a thought originator which is important because backlinks are a method for search engines to rank a blog.

Search engine ranking is very important. Google and Yahoo are two of the most popular search engines.
A blog is typically written daily thus the blog post is new. The search engines index the new post more often than the regular website. The result is a high rank compared to a website. If a company has a product to promote and publishes blog posts about the product regularly, chances are one of the blog posts will be found by readers who may be looking for information about the product. Hopefully, after reading the blog post, the potential customer will visit the company website and make a purchase online or buy the product in a “brick and mortar” store. Marketers acknowledge that potential customers can be customers once they find the information they want about a product from the company’s blog.

Another feature of a blog why search engines love it is a blog’s high number of incoming links. Bloggers link to other blogs, articles and websites. The reading audience is exposed to a plethora of information. Bloggers, thus, create and retain a loyal following of readers. PageRanks for blogs are usually very strong too. As you and I know, high search engine ranking translates to high traffic and more sales leads.

Generating Sales from Blogging

The way to get the most from blogging is by building a strong brand. A brand is simply value for the customer. It is good customer service and products or services that will satisfy customer needs and wants. A blog can help a company demonstrates its expertise in its industry or field. Blogs do create buzz about a company’s authority in its niche. A blog connects a company to its target audience and peers and starts a more dynamic conversation with the marketplace. A blog helps to show a company’s value, its online brand on the web. Once a company has built a strong brand, sales will just follow.

Publishing a blog will not automatically generate higher sales. However, it is an efficient way to communicate with customers and prospects. A blog in itself is an excellent tool to support a business, provide value, build relationships and establish brand and image. The ultimate purpose of a blog is to brand, to communicate and to connect. Increased sales should only be viewed as a positive indirect effect of a successful blog. Hope this piece has been helpful, I hope to hear from you about challenges, enquiries.

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Truth about SEO for websites in Niger State

Search engine optimization is the process of achieving top rankings in the search engines for a website’s most relevant search terms. The most relevant search terms are the phrases that people are most likely to type into a search engine when looking for what the website has to offer. These are the search terms that it is essential to rank highly for, and these are the search terms that search engine optimization targets.
Search engine optimization is a constantly changing field. Knowledge and details play a huge role. An SEO professional determines what the search engines algorithmic variables are. The website is engineered so that it can be crawled and indexed for later retrieval. This is done in a fashion that makes it easier for the search engine to determine what search terms the web page is relevant for. Sounds simple right?
The main challenge of an SEO professional is to effectively aid both the search engine and the company whose website they are optimizing for in returning relevant results. Relevant results equal targeted traffic. Targeted traffic, simply put, increases a company’s return on investment. It is incumbent upon the SEO professional to stay abreast of the latest changes in the search engine algorithms.
All a person needs to do is figure out the algorithm and essentially, a person can engineer a page to be the most relevant and top returned page for any term searched for.
The Steps”
1. Select your main search terms.
2. Allocate each search term to a suitable existing page. Split some pages if necessary.
3. Organize the internal linkages and link text to suit the target search terms and their pages.
4. If possible, organize links from other sites to suit the target search terms and their pages.
5. Organize all the on-page elements to suit each page’s target search term.
6. Sit back and watch your rankings improve!
Here’s the catch…
When a person is able to break down this process into one hundred simple, easy to maneuver variables, and given the competitive marketplace, and the obvious advantages that high search engine rankings can supply to a company, it invites abuse otherwise known as search engine spamming. The shady website optimizer is able to manipulate and affect the core virtue of what a search engine company stands for, that being the return of relevant search results.
The reason Google is able to maintain and improve upon its search results relevancy, is that they closely guard their algorithm and PageRank

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Sunday, 25 September 2016

How to know a winner and develop a winning spirit

As we begin a new week and the final one for the month of September, here is piece to arouse the desire to develop a winning spirit.

Out of millions, comes one big winner and out of billions, comes a winner who overtakes every other winner in the world. Look at the history of the world, and you will always find few individuals during a certain period who were winners of that time. Lincoln, Gandhi, Churchill, Roosevelt, were all winners of their time.

Today we have winners in business field, but no one in the political arena. Mandela can be called as the winner of today’s world in politics. The question is not, who is the winner of a given time, but what makes a winner.

Even in a small classroom, one student outclasses every other. In a dance performance, one troupe member performs much better than others and the same is true in movies. We always find one actor who lived the character, while others only acted. Who is a winner and what qualities are needed to make a winner?

Overcoming Obstacles

Winners come across same obstacles as everybody else. But they take them as challenges. An obstacle can be treated as a hurdle or something that challenges the mind to overcome it. Winners take them as challenges and rather than getting frustrated, thrive on obstacles. Every new obstacle makes them sharper and better, while a large majority surrenders in front of the same obstacles.

Focus

The winners have focus. Rather than giving away their energy to small ideas, they focus on the larger objective and work towards that. It is like walking on a road. The winner keeps walking, whereas other mortals try to explore smaller streets that connect to the road. Walk towards the goal.

Hard work

Winners are not afraid of hard work. To achieve their objective, they work ceaselessly. There is no word such as tiredness in their dictionary. The objective of working towards the goal gives them so much energy that the tiredness finds no place in their scheme of things.
These are some of the qualities that define a winner. Many other qualities add up to make a true winner in the millions. Why shouldn’t all of us become winners?

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Saturday, 24 September 2016

All you need to know about tattoos

The decision of your past might haunt your future but doesn't mean you should not make mistakes.

If you are considering tattoos, keep in mind that they are a permanent part of your skin. Because tattoos are created with permanent ink being placed underneath the skin, they are a lifelong fixture unless you later decide to have them removed. Having a tattoo removed involves surgery, which is very expensive and carries it’s own risks. As with any surgery, there is always the possibility of complications. If you are thinking of getting tattoos, it’s best to make sure that you really want them in order to avoid having to later go through surgery just to remove them.
Tattoos can be very expensive depending on the size of the design. They can range from the tiniest of symbol to a large detailed image. Because tattoos can be priced very high, many parlors offer an unconventional, yet practical, way to purchase your design of choice. Many businesses offer a convenient layaway plan with the tattoos being created after the last payment is made. If you have the cash to pay upfront, you may be able to make an appointment and get the design imprinted on the same day as payment. Depending on the design and complexity of the tattoos that you select, the process can be brief or may last for hours.
When considering tattoos, it is important to do some research on the design parlor before hiring them. How long have they been in business? Have there been any complaints lodged against them with the local Better Business Bureau? If you have friends who also have tattoos, who do they recommend and what was their experience? It is very important to follow up with references and as much of a background check as you can possibly get before agreeing to have your tattoos created.
In your research, try to find out which businesses have the best history with make sure their equipment is clean. This is the most important thing to consider about tattoos because, if the business is not licensed or the artist is not a professional, there is no guarantee that their instruments are clean or properly maintained. Your health is your biggest concern so, if you are considering tattoos, be sure to select the best parlor for the job.
Tattoos are colorful and can be an expression of art if done correctly. They often reflect a person’s lifestyle, name of a spouse or other sentiment. At the same time, they can cause a concern of infection.

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Friday, 23 September 2016

Akwa Ibom Indigenous music Mixtape - @DdjRitzy

As a follow up to her #OGGMixtape that dropped earlier in the year, Akwa Ibom's Foremost and Finest Female Disk Jockey, DJ Ritzy returns with another banger titled 'Akwa Ibom Indigenous Mix' #AIMbyDJRitzy ; a compilation of Akwa Ibom Hit Songs across generations and genres. When the 'naija hip hop revolution' began, and spread across the country, it took years before a good number of Akwa Ibom talents had the courage to thread that path of doing music in their mother tongue. As Akwa Ibom State celebrates her 29th year of creation, 'daughter of the soil' DJ Ritzy drops the mix to celebrate the state and these gifted patriotic musicians, while felicitating with millions of Akwa Ibom people at home and abroad. As you listen to the mix, you are about to embark on a journey into the world of contemporary high life tunes which made waves in the 90s/early 2000 and she creatively blends them with indigenous hip hop songs of the new millennium, all done in Ibibio, the official Akwa Ibom dialect. Don't fail to share with family and friends. Happy #AkwaIbomAt29

Twitter: https://twitter.com/DdjRiTzY [@DdjRitzy]

Instagram: https://www.instagram.com/djri tzy/ [@djritzy]

DIRECT DOWNLOAD

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Thursday, 22 September 2016

How to register for AFADA Music Production Training

Audio, Fashion and Design Academy [AFADA] presents 6 Weeks Creative Music Production Training With O'giveR the Nigerian international Ghana based Sound engineer for Artiste who wish to learn how to produce their own music and Aspiring Producers.

Requirements: PC, Headphones and Notepad

Days: Tues Thursday and Saturday

Time: 1pm - 4pm Daily

Duration: 20th Sept - 23Oct 2016

Fee: 200$

Participants at the end of the training will go with full Music Production Software Suite, Plugins and Sound Samples for all Genres.

For more info, call +233238406043

Twitter: https://twitter.com/iamOgiveR [@iamOgiveR]

IG: https://www.instagram.com/iamO giveR [@iamOgiveR]

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A Reminder to Nigerian parents about children

One of my biggest frustrations in life is seeing parents who do not know how to parent. I believe strongly that being a parent is one of life’s greatest privileges. However, with this great privilege, like all other privileges, comes great responsibility. One of our greatest contributions to our society and to the generations that come behind us happens in the way that we parent are children. What could be more important than learning how to parent and doing it well?
You’ve all been there and seen it. A bowling alley late at night. Beside your lane are parents that look like kids themselves. They are enjoying beer and way too many cigarettes. You would never guess they were parents unless you saw their young children wandering around them in between frames. You know without looking at your watch that it is way too late for children that young to still be awake let alone out in public. You can’t help but wonder as their parents get drunk while ignoring them what kind of life the children lead and what kind of parents they truly are.
My desire to inform people about the realities of parenting began as a scene much like the one I just described happened as I bowled with friends one night. I went home to where my children were safely in bed after having been tucked into bed with their favorite story by their father and I just had to wonder what the lives of those neglected children would be like in twenty years compared to the lives of my own children twenty years down the road. I couldn’t help but think of the great role that a parent plays in the growth and development of their children.
If you are a parent, then please, please learn how to be a good parent. Take classes, read books, or get counseling. Do whatever is necessary for you to become the kind of parent that your children so desperately need in order to grow up as healthy, smart and successful people. The future of your children and even their children depend on the kind of parent you will be. Realize that raising children is one of the best privileges you could have in life. Take that privilege seriously and give your children the time, attention, and love that they need. The day you become a parent is the day that life stops being all about you. So please, if you are a parent or ever plan to be one, act like it. The whole world will be glad you did.

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