Monday, 21 March 2016

Twitter celebrates Users on 10th Birthday

On March 21st, 2006, Twitter was born and amassed over 300 million active users. This morning it sent out a 140-character thank you note.

The two-and-a-half minute advert takes the form of a thank you note penned to its users around the world, and succinctly covers what makes Twitter unique. Much of the spot focuses on Twitter's utility as a breaking news platform, with clips from events like 2011's Arab Spring and the tsunami that devastated Japan that same year. Social activism is also highlighted by movements like #BringBackOurGirls, #blacklivesmatter, and #LoveWins. Of course, there's also a section dedicated to viral videos and GIFs that spread across Twitter like wildfire.

Notably, the entire thank you note is squeezed into a 140-character tweet. The author even pushes past the limit initially, before making an emoji tweak to fit into the character count. As Twitter's witnessed lots of change over the past ten years, the ad could be seen as a reaffirmation of the company's commitment to the character limit. Happy birthday Twitter.

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